While the world was hunkering down during a pandemic, we created a live-stream that kicked off and week-long ARG that ended with the first-ever, never-ending music video.
LIVE STREAM, ARG + INTERACTIVE MUSIC VIDEO
NEVER ENDING MUSIC VIDEO
A never-ending, live streamed music video that is regenerated with fresh content ever 3 minutes and 40 seconds.
PRESS
Variety | Behind Twenty One Pilots’ ‘Never-Ending’ ‘Concern’ Video: Tyler Joseph + Jason Zada on Getting Inventive Amid a Lockdown
Billboard | Settle In, Because Now There’s a ‘Never-Ending’ Version of Twenty One Pilots’ ‘Level of Concern’ Video
Musy By Clio | Twenty One Pilots Made a Music Video That Literally Never Ends
AdAge | Twenty One Pilots’ ‘never-ending’ video constantly updates itself with fan clips.
