Office Max - Elf Yourself
TOY + EVB collaborated for two years in a row to develop Elf Yourself. The first year Elf Yourself became the viral holiday hit of the season. The second year made the elves part of pop culture history, generating over 193,000,000 views and creating the most viral video and web site of all time. With hundreds of people uploading videos of themselves doing the Elf Yourself dance across the world onto popular video sharing sites, a project that becomes so much more than you ever dreamed is hugely rewarding.
Good Morning America Elf's Themselves
Interactive Video
"Elf Yourself.com"
PR Video
Office Max PR Video"
YouTube Elf Dances
Chile, Hungry, Italy, Brazil, London, USA, Canada
Cute Kid
Reeeeemix
FX Parody
4 guys at a holiday party
Agency : EVB
Production Company : Bad Co.