JC Penney - Dork Dodge
JC Penney recently launched a new line of furniture called Dorm Life. This campaign was targeted at girls entering college for the first time. The videos I directed were shot for a game called Dork Dodge in which you have to get from your dorm room down to your boyfriend. Of course, you encounter a variety of stereotypical college men and women on your way. 12 different characters helped full illustrate the funny world of Dork Dodge.
Recent Press:
Game Daily Article
AdRants
YouTube Spot
"Welcome to College"
Agency : EVB
Production Company : Bad Co.