adidas - Dream MLS
Shot in 8 cities around America, featuring 5 Major League Soccer athletes, this series was a very interesting look into the culture of what makes American soccer unique. In each city, professional athletes and teenage soccer players were connected to learn, practice and experience play from each other. Soccer is 100% American and each city in America had something to say as well. The spots were cut together with footage from the entire cross country shoot, while each episode focused on an athlete and the city in which the athlete plays. The web site, Dream MLS, features all of the episodes as well as additional footage.
TV Spots
"Confidence"
"What It Takes"
Episodes
"Boston"
"Houston"
"Washington D.C."
"Los Angeles"
Agency : EVB
Production Company : Bad Co.