adidas - GilTV
Gilbert Arenas is one the most unique and hardest working players in the NBA. adidas and Gil paired up to offer 20 unique shoes that give you a peak into the life of culture of Gilbert Arenas. The creation of a innovative TV network called GilTV featured 6 original videos that were all based around one of the unique shoes adidas offered. Each video was housed in a channel that was available on GilTV.com
Content
"Gil's Island"
"Cooking With Gil"
"Black President"
"Agent Zero"
Agency : EVB
Production Company : Bad Co.