adidas - 5ive on 5ive
adidas put 20 professional NBA ballers on a rooftop in Las Vegas and let them play 2 games of 5 on 5. The result was a game that was all about fun, playing with friends and some serious skill. Some of the new kids, such as Dwight Howard and Adam Morrisson played alongside some of the current regular guys like Stephen Jackson, Jordan Farmar and Josh Smith. We also shot a behind the scenes video that showed the players before, during and after the games. The results were incredible, with the trailer getting over 1 million hits alone.
Content
"5ive on 5ive Trailer"
YouTube Links
"Behind the Scenes"
YouTube Trailer
Agency : EVB
Production Company : Bad Co.